Get Approved to Run Facebook Ads About Social Issues
In order to run ads for your nonprofit, you may find that your work falls under Facebook's social issues ad category. This, along with election and politics ads require steps to confirm your identity, verify your organization and make your ads available through the Facebook ad library.
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Step 1: Personal verification
The personal verification stage is simple, but could take several weeks to complete. You'll change personal login settings, confirm your address via mail and use a photo id to verify your identity.
Each person that you want to run ads on your account will need to complete this process, as well.
Your steps:
Two-factor authentication
You'll need to set up a way to authenticate your account in at least two secure ways.
You'll have the option to confirm your phone number and verify through the security settings in your Facebook mobile app.
Facebook will require you to sign in.
Verify your address
Facebook will use their own security location tracking and your personal address to confirm your location.
You'll need to:
- Choose your country
- Enter your address (Facebook will mail you a letter with a code)
- Confirm the code you receive in the mail on Facebook
- Facebook will also use your location through the app to verify your location
Confirm your identity
You'll need to submit an official form of identification for Facebook to verify it's you.
You'll need to:
- Submit a photo id to Facebook
Facebook will require you to sign in.
Once you've been verified
Once your personal account and information are confirmed, it's time to move on to the steps inside your Facebook Business Manager account.
You'll need to:
- Select your organization's page from the dropdown menu
- This will bring you to your page's authorization settings
- Click "Go to business manager" to access your business manager account settings
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Step 2: Create a disclaimer
You'll next need to create a disclaimer that will show at the top of your ads. This gives viewers of your ad more transparency into who paid for and is running the ad campaign.
You'll need to:
Choose your disclaimer
You have the option to display a disclaimer in one of four ways. And you'll need different documentation to set up each option.
You'll likely use either:
- Tax-registered
- Other - Provide self-declared information
Link it to your ad account
Next, you'll link this disclaimer to your ad account, so you can launch ad campaigns about politics, elections and social issues.
Assign a public page owner
Lastly, assign someone as a page owner. This will become public information through Facebook's ad library transparency policy.
Let's Make Your Fundraising Way Easier 🎉
Claim your guide to becoming a digital fundraising expert. And start raising way more!
Let's Make Your Fundraising Way Easier 🎉
Claim your plan to make fundraising easy.
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