Get Approved to Run Facebook Ads About Social Issues

In order to run ads for your nonprofit, you may find that your work falls under Facebook's social issues ad category. This, along with election and politics ads require steps to confirm your identity, verify your organization and make your ads available through the Facebook ad library.

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Step 1: Personal verification

The personal verification stage is simple, but could take several weeks to complete. You'll change personal login settings, confirm your address via mail and use a photo id to verify your identity.

Each person that you want to run ads on your account will need to complete this process, as well.

Two-factor authentication

You'll need to set up a way to authenticate your account in at least two secure ways.

You'll have the option to confirm your phone number and verify through the security settings in your Facebook mobile app.

Facebook will require you to sign in.

Verify your address

Facebook will use their own security location tracking and your personal address to confirm your location.

You'll need to:

  • Choose your country
  • Enter your address (Facebook will mail you a letter with a code)
  • Confirm the code you receive in the mail on Facebook
  • Facebook will also use your location through the app to verify your location

Confirm your identity

You'll need to submit an official form of identification for Facebook to verify it's you.

You'll need to:

  • Submit a photo id to Facebook

Facebook will require you to sign in.

Once you've been verified

Once your personal account and information are confirmed, it's time to move on to the steps inside your Facebook Business Manager account.

You'll need to:

  • Select your organization's page from the dropdown menu
  • This will bring you to your page's authorization settings
  • Click "Go to business manager" to access your business manager account settings

Let's Make Your Fundraising Way Easier 🎉

Claim your plan to make fundraising easy. And do good, better.

Let's Make Your Fundraising Way Easier 🎉

Claim your plan to make fundraising easy.

Step 2: Create a disclaimer

You'll next need to create a disclaimer that will show at the top of your ads. This gives viewers of your ad more transparency into who paid for and is running the ad campaign.

Business manager account: authorizations

If you need to find the authorizations settings again, here's how to access it.

To get there:

  • Go to business.facebook.com and select your business manager account
  • Select your organizations's page through your business manager
  • At the top-right, click settings
  • Scroll down to the authorizations tab on the left
  • If you don't have a business manager account, you'll need to create one

Choose your disclaimer

You have the option to display a disclaimer in one of four ways. And you'll need different documentation to set up each option.

You'll likely use either:

  • Tax-registered
  • Other - Provide self-declared information

Assign a public page owner

Lastly, assign someone as a page owner. This will become public information through Facebook's ad library transparency policy.

That's all. You did it! 🎉

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